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Competitor Content Monitor

Example prompt: "Track new blog posts from competitor1.com and competitor2.com, summarise their content strategy weekly, and send me a report on Slack."

How to automate competitor monitoring with GloriaMundo

The Problem

Keeping tabs on what your competitors are publishing means remembering to check their blogs, social feeds, and product pages regularly. In practice, most people either forget for weeks at a time or spend several hours each week manually visiting sites, scrolling through recent posts, and trying to spot what has changed. When you do find something noteworthy, there is no structured way to record it or share it with the team. Competitive intelligence ends up scattered across browser bookmarks, screenshots, and half-finished notes.

How GloriaMundo Solves It

We build a scheduled workflow that checks your competitors' blogs and content pages on a weekly cadence. URL extract steps fetch recent content from each competitor's blog or news page. An LLM step analyses what is new since the last check, identifies key themes and topics, and compares the output across competitors to spot patterns (for example, "both competitors published pricing comparison posts this week"). A second LLM step compiles everything into a structured digest with summaries, strategic observations, and a log of new URLs. The digest is delivered to Slack or email. Glass Box preview shows you the full report before it sends, so you can verify the analysis before sharing it with your team.

Example Workflow Steps

  1. Trigger (scheduled): Runs every Monday morning.
  2. Step 1 (URL extract): Fetch the blog or news page from each competitor URL to get recent post titles and summaries.
  3. Step 2 (URL extract): For each new post identified, fetch the full article content.
  4. Step 3 (LLM): Summarise each new competitor article in 2-3 sentences and tag it by topic (product update, thought leadership, case study, etc.).
  5. Step 4 (LLM): Analyse across competitors to identify patterns, content gaps, and strategic observations.
  6. Step 5 (Integration): Post the formatted digest to a Slack channel.
  7. Step 6 (Integration): Log the new URLs and summaries to a Google Sheet for long-term tracking.

Integrations Used

  • Slack — receives the weekly competitor digest for the team
  • Google Sheets — stores a running log of competitor content for trend analysis over time

Who This Is For

Marketing leads and founders at small businesses who track 2-5 competitors and want structured intelligence delivered weekly rather than relying on sporadic manual checks.

Time & Cost Saved

Manually checking 3-5 competitor sites and writing up findings typically takes 2-3 hours per week. This workflow reduces it to a few minutes of reading the digest. Over a month, that is roughly 8-12 hours reclaimed. The workflow uses URL extract and LLM steps, costing a moderate number of credits per run, proportional to how many competitor pages it analyses.