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Influencer Discovery

Example prompt: "Find 20 creators in the productivity and tech niche with 10k-100k followers. Analyse their engagement rates and draft a personalised collaboration email for each."

How to automate influencer discovery with GloriaMundo

The Problem

Finding the right influencers for a campaign is a surprisingly manual process. You search across platforms, scroll through profiles, check follower counts, eyeball engagement rates, and try to judge whether someone's audience actually overlaps with yours. Once you have a shortlist, writing personalised outreach for each creator takes even longer — generic templates get ignored, but crafting individual messages for 20 people is a full afternoon's work. Most small teams either limit their search to a handful of obvious names or rely on expensive influencer databases that still require significant manual filtering.

How GloriaMundo Solves It

We build a workflow that searches the web for creators matching your criteria — niche, follower range, platform, and content style. A web search step identifies candidates, and a sub-agent processes each creator in parallel: pulling public profile data, recent post metrics, and content themes. An LLM step calculates approximate engagement rates and scores each creator on relevance to your brand. Another LLM step drafts a personalised outreach email for each shortlisted creator, referencing their specific content and explaining why the collaboration makes sense. The full list and draft emails are saved to a Google Sheet for review, and top-priority drafts are queued in Gmail. Glass Box preview shows you every draft email before any are sent.

Example Workflow Steps

  1. Trigger (manual): User provides the niche, follower range, platform preferences, and campaign brief.
  2. Step 1 (web_search): Search for creators matching the specified niche and follower criteria.
  3. Step 2 (sub_agent): For each candidate, gather public profile data, recent post engagement, and content themes in parallel.
  4. Step 3 (llm): Score each creator on engagement rate, content relevance, and audience fit. Rank and shortlist the top candidates.
  5. Step 4 (llm): Draft a personalised outreach email for each shortlisted creator, referencing their recent content and proposing a specific collaboration angle.
  6. Step 5 (integration): Save the ranked list with scores, profile links, and draft emails to a Google Sheet.
  7. Step 6 (integration): Create draft emails in Gmail for the top-priority creators, ready for review and sending.

Integrations Used

  • Google Sheets — stores the ranked creator list with engagement data, scores, and draft outreach copy
  • Gmail — holds personalised outreach drafts ready for the team to review and send

Who This Is For

Marketing managers and founders at small-to-medium businesses running influencer campaigns without a dedicated partnerships team or expensive influencer platform subscription. Particularly useful for teams targeting micro-influencers (10k-100k followers) where manual discovery is the norm.

Time & Cost Saved

Researching 20 influencers manually — finding profiles, checking engagement, and writing personalised outreach — typically takes 6-10 hours. This workflow reduces it to roughly 30 minutes of review and refinement. For teams running monthly campaigns, that is 20-40 hours saved per quarter, plus the benefit of more consistent and thorough research than manual browsing can achieve.