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User-Generated Content Curator

Example prompt: "Find Instagram posts using our brand hashtag, save the best ones to a Google Sheet with engagement stats, and post the top 3 to #ugc-review on Slack for approval."

How to automate UGC curation with GloriaMundo

The Problem

User-generated content is some of the most authentic marketing material a brand can share, but finding it requires constant manual searching across platforms. Someone on the team has to search your brand hashtags, scroll through results, evaluate quality and engagement, screenshot or bookmark the good ones, and then get internal approval before reposting. The whole process is scattered across browser tabs and chat messages, and good content slips by simply because nobody was looking that day.

How GloriaMundo Solves It

We build a workflow that runs on a daily schedule. Search steps scan Twitter and other platforms for posts using your brand hashtags or mentioning your product. An LLM step evaluates each post for quality, relevance, and brand alignment — filtering out spam, low-effort posts, and anything off-brand. The top results are saved to a Google Sheet with the post URL, author handle, engagement metrics, and the AI's quality assessment. The best three posts are then posted to a #ugc-review Slack channel with preview links and a short summary, ready for your marketing team to approve for reposting. Glass Box preview shows you which posts would be selected and what the Slack messages would look like before anything is saved or sent.

Example Workflow Steps

  1. Trigger (scheduled): Runs daily to scan for new user-generated content.
  2. Step 1 (twitter_search): Search Twitter for posts using your brand hashtags and product mentions.
  3. Step 2 (web_search): Search other platforms and forums for brand-related user content.
  4. Step 3 (LLM): Evaluate each post for quality, relevance, and brand alignment. Score and rank the results.
  5. Step 4 (integration): Save all qualifying posts to a Google Sheet with post URL, author, engagement stats, and quality score.
  6. Step 5 (integration): Post the top 3 results to #ugc-review on Slack with preview links and summaries for team approval.

Integrations Used

  • Google Sheets — stores all curated UGC posts with engagement data and quality scores
  • Slack — surfaces the top posts for internal review and reposting approval

Who This Is For

Social media managers, brand marketers, and community teams who want to leverage user-generated content but lack the time to manually search for and evaluate it every day.

Time & Cost Saved

Manually searching for, evaluating, and cataloguing user-generated content takes 30-60 minutes per day when done consistently. Most teams do it sporadically at best, missing good content in the gaps. This workflow runs daily and surfaces the best material automatically. Over a month, a marketing team saves 10-20 hours of manual curation work and captures content they would have otherwise missed. The workflow uses search, LLM, and integration steps, costing a few credits per daily run.