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Post-Event Follow-Up Pipeline

Example prompt: "The day after our Zoom webinar ends, email all attendees a thank-you with the recording link and a feedback survey, and email no-shows a separate message with the recording and an offer to book a 1-on-1 instead."

How to automate post-event follow-ups with GloriaMundo

The Problem

After an event wraps, organisers face a rush of follow-up tasks: sending thank-you emails to attendees, sharing recordings or slides, requesting feedback via a survey, and reaching out differently to people who registered but did not attend. Doing this manually means pulling attendance reports, cross-referencing with registration lists, writing two different email variants, and sending them to the right groups. It is easy to delay by a day or two, and by then engagement has dropped sharply.

How GloriaMundo Solves It

We build a workflow that runs the morning after your event. An integration step pulls the attendee list and registration list, and a code step compares them to identify who attended and who did not. An LLM step then drafts two email variants: a thank-you for attendees that includes the recording link and a feedback survey, and a softer message for no-shows offering the recording and suggesting an alternative. A conditional step routes each registrant to the right email, and integration steps send both variants via Gmail. Glass Box preview shows you both email drafts and the exact recipient lists before anything sends, so you can adjust tone or add personalisation.

Example Workflow Steps

  1. Trigger (scheduled): Runs the morning after the event date.
  2. Step 1 (integration): Fetch the full registration list from Eventbrite and the attendance report from Zoom.
  3. Step 2 (code): Compare the two lists to separate attendees from no-shows.
  4. Step 3 (LLM): Draft a thank-you email for attendees (with recording link and survey) and a re-engagement email for no-shows.
  5. Step 4 (conditional): Route each registrant to the appropriate email variant based on attendance status.
  6. Step 5 (integration): Send the emails via Gmail.

Integrations Used

  • Eventbrite — source of the registration list
  • Zoom — source of the attendance report and recording link
  • Gmail — sends both email variants to the segmented lists

Who This Is For

Event organisers, marketing teams, and community managers who run webinars, workshops, or meetups and want attendees to receive timely, segmented follow-ups without manually sorting through spreadsheets the next morning.

Time & Cost Saved

Post-event follow-up for a 150-person webinar typically takes 1-2 hours: pulling reports, segmenting lists, writing emails, and sending. This workflow automates the entire process and sends within hours of the event ending, when engagement is highest. The combination of integration, code, LLM, and conditional steps costs a moderate number of credits per run.